Privacy Policy

Last updated: 18 May 2026 · Applies to: shadowreload.info

ShadowReload ("we", "us", "our") operates the website shadowreload.info. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or subscribe to our newsletter. We are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using shadowreload.info, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our website.

1. Who We Are

ShadowReload is an Australian gaming media outlet operated from Sydney, New South Wales. Our registered business address is Level 12, 1 Market Street, Sydney NSW 2000, Australia (ABN 12 345 678 901). For privacy-related enquiries, contact us at [email protected].

2. Information We Collect

We may collect the following types of personal information:

• Contact information: Name, email address, and any other details you voluntarily provide when submitting our contact form or subscribing to our newsletter.
• Usage data: Information about how you interact with our website, including pages visited, time spent, referring URLs, browser type, operating system, and IP address.
• Cookie data: Data stored via cookies and similar tracking technologies. See our Cookie Policy for full details.
• Communications: Records of correspondence if you contact us by email or through our contact form.

We do not collect sensitive information (such as health, financial, or government identifier data) and we do not require you to provide personal information simply to browse our website.

3. How We Collect Information

We collect personal information in the following ways:

• Directly from you when you submit our contact form, subscribe to our newsletter, or communicate with us.
• Automatically through cookies, web beacons, and analytics tools when you visit our website.
• From third-party analytics providers (such as Google Analytics) that collect aggregated, anonymised usage data.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To send you our newsletter and gaming content updates (only if you have subscribed and provided consent).
• To respond to your enquiries submitted through our contact form.
• To improve our website content, user experience, and editorial quality.
• To analyse website traffic and understand how our audience engages with our content.
• To comply with our legal obligations under Australian law.
• To detect and prevent fraudulent or abusive activity.

We will not use your personal information for any purpose other than those described above without your prior consent, except where required by law.

5. Newsletter Subscription

When you subscribe to our newsletter, we collect your name and email address. We use this information solely to send you our weekly gaming digest. You may unsubscribe at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us at [email protected]. We will process your unsubscribe request within 5 business days.

6. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: We may share data with trusted third-party service providers (such as email delivery services and analytics platforms) who assist us in operating our website. These providers are contractually obligated to handle your data securely and only for the purposes we specify.
• Legal requirements: We may disclose your information if required to do so by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to equivalent privacy protections.

7. International Data Transfers

Some of our third-party service providers may be located outside Australia. Where we transfer personal information overseas, we take reasonable steps to ensure that the recipient handles your information in a manner consistent with the Australian Privacy Principles.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These measures include secure HTTPS connections, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 12 months.

10. Your Rights Under Australian Privacy Law

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Complain about a breach of the Australian Privacy Principles.
• Withdraw consent for the use of your personal information (where processing is based on consent).

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

11. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and analyse website traffic. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

12. Third-Party Links

Our website may contain links to third-party websites, including game publishers, esports organisations, and event venues. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

13. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete that information.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us:

• Email: [email protected]
• Postal address: Privacy Officer, ShadowReload, Level 12, 1 Market Street, Sydney NSW 2000, Australia